Content Writer
We currently have a vacancy for a full-time, permanent Content Writer which will be remote/office based, with national travel to client sites and regional offices as needed. This role is responsible for producing high-quality written content that supports brand credibility, sales enablement, and marketing campaigns. You will turn real operational activity across the business into clear, compelling content, from case studies and award submissions to website copy, internal and external news, and campaigns.
You will have:
- 2–4 years’ experience in a content or copywriting role (B2B preferred).
- Strong experience writing structured, persuasive content, such as case studies, long-form articles, or similar.
- Ability to take raw information and turn it into clear, compelling narratives.
- Excellent attention to detail, grammar, and structure.
- Confidence working with stakeholders and proactively chasing information.
- Ability to manage multiple pieces of work simultaneously.
- Understanding of SEO basics and content structure.
- Experience using SharePoint, Motion.AI, WordPress, and GA4.
- Experience using Microsoft Office Suite.
This position involves:
- Writing case studies that clearly demonstrate impact, outcomes, and value.
- Producing SEO-focused articles and website content across key service areas.
- Creating campaign copy including email content, landing pages, and social captions.
- Repurposing content into multiple formats.
- Maintaining consistency of tone of voice across all written output.
- Leading the writing of award submissions, a critical part of our marketing strategy.
- Translating operational achievements into compelling, structured narratives.
- Working with stakeholders to gather evidence, data, and supporting detail.
- Maintaining the photo library and ensuring all image content is brand-consistent, high quality, and accessible across the team.
- Working with the Design Manager and broader team to ensure high-quality outputs across all channels.
- Ensuring submissions are clear, persuasive, and aligned to judging criteria.
- Conducting structured interviews with Operations, Sales, ESG, and senior stakeholders.
- Extracting stories, insights, and data from across the business.
- Proactively identifying content opportunities, including client wins, innovations, and events.
- Briefing designers clearly for visual support where needed.
- Working within Motion and SharePoint to manage content workflows and assets.