When Samsic UK took over 12 national AA sites in August 2024, service standards were low and operatives lacked structure and support.
In just six months, under CBRE’s oversight, we turned performance around – achieving 98% cleanliness scores, deploying AI technology to enhance efficiency, and engaging cleaning teams through hands-on leadership.
Today, the AA has expanded our contract, trusting Samsic UK as a long-term FM partner.
Success at a Glance
Our Three-Phase Transformation
1. The Challenge
- Poor cleanliness and lack of management structure.
- Insufficient service hours at key sites (for example, one location was under by staffing requirements by 56 hours).
- Cleaning teams were under-supported and demotivated.
2. Our Solution
- 100% TUPE transfer of the existing team, with BICSc-accredited training and wellbeing benefits provided to support engagement and quality control.
- Hands-on management structure and monthly toolbox talks were introduced.
- SENSE Technology and Cobotics introduced for AI-driven 24/7 smart scheduling, accountability, and performance elevation.
3. The Result
- 98% cleanliness scores across 12 sites.
- Service complaints eliminated.
- Contract extended with AA expanding sites under Samsic UK’s leadership.
- Increased confidence with CBRE and the AA’s satisfaction supported by transparent reporting.